LGCLET'S GO CHAMP
Concept rendering of a Let's Go Champ boxing gym with LED video walls

Founded by Shannon "The Cannon" Briggs · 2× Heavyweight Champion

LET'S GO CHAMP

BUILDING CHAMPIONS. TRANSFORMING COMMUNITIES.

"From the boxing ring to neighborhoods across America — empowering youth, strengthening families, promoting health, and building the next generation of champions."

Find Your CornerExplore Our VisionView NYC ExpansionExplore Our ProgramsPartner With Us

Concept imagery — not an actual facility

Your next round

Take your next step

Find a Program

Explore proposed programs for your next round.

Explore

Explore a Boxing Career

Meet the 22 roles behind the sport.

Explore

Preview the Book

Read the approved Chapter 1 preview.

Explore

Bring Champ to Your Building

Request a non-contact program proposal.

Explore

Meet the Champ

Shannon “The Cannon” Briggs

Boxing can be a doorway to healthy aging, shared learning and opportunity beyond the ring.

Approved founder portrait of Shannon Briggs wearing a navy suit
Welcome video pending

Every age. Every next round.

The Let's Go Champ mission connects non-contact fitness, social connection, digital confidence and career exploration.

This approved founder photo is a poster placeholder. Shannon’s welcome video, captions and transcript will appear when supplied.

Our mission

Boxing as a doorway to health, learning and work

Let's Go Champ!™ uses the discipline of boxing to connect people of every age with healthy aging, education, digital access and career opportunity — close to home, in the buildings and neighborhoods where they live.

Explore ProgramsBring a Program to Your PropertyFund a Program

Youth & Families

Fitness, mentorship and 12 Rounds life skills.

Older Adults

Non-contact boxing, connection and digital confidence.

Residents & Housing Partners

On-site programs for your building.

Learners & Job Seekers

The Business of Boxing — 22 career pathways.

Funders & Sponsors

Support a program with a documented agreement.

  1. 1Participate
  2. 2Learn
  3. 3Practice
  4. 4Build Skills
  5. 5Explore Work

All programs are currently proposed. Impact figures will appear here only once verified.

Executive overview

The answers, round by round

R1

What we're building

A citywide network of boxing, fitness and youth-development centers inside housing and community spaces.

R2

Why NYC needs it

Safe, structured, healthy spaces for youth and seniors — close to home.

R3

Where we may open

Six proposed Brooklyn & Staten Island sites in the pipeline.

R4

How it's funded

Public-private partnerships with property partners and program funders.

R5

How it scales

Pilot 3–5 centers → 10 → 20 → a 30-center long-term vision.

R6

Potential impact

Interactive financial and impact scenarios — illustrative only.

The ecosystem

One brand. Many ways to build champions.

Each division supports the mission while keeping nonprofit funds, commercial revenue and patient information strictly separate.

Boxing & Fitness

Neighborhood satellite centers and full-service academies.

AI Training

Concept AI boxing pods — Train With the Champ.

Youth Foundation

12 Rounds to Success youth development.

Senior Fitness

Non-contact boxing for active aging.

Champ Food

Fuel Your Inner Champion — proposed nutrition.

Champ Health

Proposed clinician-led telehealth.

Champ TV

Studios, series and community stories.

Champ Beats

Instrumental beats for training.

Champ Merch

Proposed apparel and equipment line sheets.

NYC Five-Borough Initiative

Proposed public-private youth development model for discussion with DYCD.

Financial Scenarios

Interactive planning dashboard — illustrative, not awarded funding.

Property Pipeline

Proposed sites with transparent status labels.

Ready to get in the ring with us?

Sponsors, funders, developers and community partners — let's talk.

Start a Conversation